Can you build your own EVP?

Employer branding is a force multiplier for recruiting. It attracts and retains the people who make your business grow.

As a recruiting leader of a small or mid-sized business, you need every advantage you can get to help your company compete for talent.

And for companies between 200-750 employees, building an effective employer value proposition can feel like something only big companies can do, something that's a luxury.

It isn’t. 

What if instead of having to bring in an outside agency in (and cutting them a huge check), you built your own EVP based on a proven model while an experienced employer brand professional reviews your work each step of the way. We'll leverage your experience within the company as a recruiting leader and my experience as an employer brander to develop an EVP for a fraction of the cost but delivering all the value.

How can you build your own EVP?

Over the course of six weeks, you'll be asked to complete weekly activities focused on your company. Each one should take 2-3 hours, so you can either complete each one in a single day or spread them out over the week. We'll get together and review everyone's work over Zoom, answering questions so that you understand

The benefits of a format like this is that you won't get anything cookie-cutter. You'll research your own company, your own competitors, and build something uniquely yours. At the same time, you'll be able to watch others go through the same process in real time, giving you perspective on how other companies see their brand. Finally, I'll be reviewing every assignment to make sure you stay on the right track and what you end up with is attractive, unique and differentiated from your competition.

If no one knows why they would want work for your company, no one will.

If you're ready to build your own EVP with guidance from a proven employer brand professional, fill out the form below.

I'm James Ellis

I focus exclusively on helping smaller growing companies take advantage of their employer brand to compete (and win) against much larger companies.

And I can help you build your own unique, attractive, and differentiating EVP in just 6 weeks.

An employer brand-driven talent strategy is a recruiting game-changer that won't break the bank.

Get alerted to the next cohort of small businesses ready to build their own employer value propositions.

A strong employer brand makes every other tactic and tool you use work better, making it a great investment for your company. The next cohort will start in September 2022, so sign up to get the first alert.

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Feature Articles

Employer Brand Manifesto (2022)

April 12, 2022

How to Think About Your EVP

December 28, 2020

The CMO's Guide to Employer Brand

June 16, 2020

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Ready to tap into your employer brand?

A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies

If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.

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