Smaller companies like yours are in a tough spot: the people they hire have an outsized impact on the bottom line, but recruiters usually don't have access to the same tools and resources their larger competition do.
You and your team have to work harder (and smarter) just to compete.
What you need is a talent strategy that puts your brand in prospects' minds before they start looking. A strategy that increases your outreach response rates. A strategy that increases the quality of your applicants. A strategy that gets more candidates to accept your offers.
You need a strong, compelling and differentiated employer brand.
A strong employer brand resolves a lot of recruiting issues smaller businesses face, be they a lack of quality applications, low Glassdoor scores, and falling offer acceptance rates.
More tools aren’t the answer. A clearer, focused and better integrated employer brand will solve all those issues and help you attract and hire better talent to grow your business. But for companies with 200-700 employees, employer branding support can feel like a luxury.
I've spent almost a decade helping companies attract and hire better talent faster via employer branding. That includes developing EVPs for Groupon, Roku, Recursion, TradeShift, Enova, SavATree, CreditShop and others. I focus exclusively on helping smaller growing companies take advantage of their employer brand to compete (and win) against much larger companies.
That's why Google calls me the employer brand nerd.
While smaller businesses will greatly benefit from a strong employer brand, they often shy away from investing in it because no one offers a right-sized solution. Agencies commonly quote $50,000-$125,000 to build an EVP, delivering the same 30-word "solution" that would to a massive multinational corporation.
What your business needs is a custom-sized solution designed to make the biggest impact at the lowest price point. It might be an EVP, but not everyone needs something so structural or formal. Maybe you need a brand position. Maybe you need help localizing your brand to specific audiences. Maybe you need guidance on how to activate your brand so that it is seen by more prospects.
If that sounds like a conversation worth having, email me at firstname.lastname@example.org or fill out the form below.
I'm excited to hear about your specific hiring challenges and if there's a way I can help.
An employer brand is worthless until you activate it.
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A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies
If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.