Articles, guest podcasts and quotes

Hi. I'm James Ellis, the employer brand nerd.

I've been helping companies of every shape and size understand their own employer brand and how to leverage it to attract and retain great talent.

These are places I've spoken and written over the years.


Featured Posts:

Employer Brand Manifesto (2022)
How to Think About Your EVP
The CMO's Guide to Employer Brand
How to Think About Your EVP
December 28, 2020
EVPs can be incredibly powerful, but only if you actually understand what they are.
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Recruitment Flex Podcast
December 14, 2020
Elena Valentine and I talk to Shelley and Serge on the recruitment Flex podcast
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A-Players Podcast
October 27, 2020
86% of people listening to this episode had an epiphany and completely revamped and turbocharged their employer branding.
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On the Worldly Marketer Podcast
October 14, 2020
James explains the basic concept of Employer Brand, how it’s directly connected to brand building overall, why companies need to get clear on their Employer Value Proposition, and why that EVP needs to be part of their global branding and marketing strategy.
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Episode 17: You Are What You Reward — How Incentives Reveal Your Employer Brand
September 16, 2020
This week we welcome James Ellis to the podcast. A self-proclaimed employer branding "nerd", James is a leading voice in the world of talent acquisition
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The CandEs Shop Talk with James Ellis
August 10, 2020
The CandEs Shop Talk Podcast welcomes James Ellis, Employer Brand Nerd, Podcaster, Author and a proud Candidate Experience advocate.
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20 Questions with James Ellis
July 29, 2020
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New Research Reveals Misconceptions and Macro Trends in Global Hiring Strategies
July 14, 2020
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The 16 Best Employer Branding Books (That Aren’t About Employer Branding)
June 30, 2020
There are a number of good books out there on employer branding. But the ones that have helped me the most have nothing to do with branding at all. 
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Turn Hunter-Gatherers Into Farmers: How Modern Talent Acquisition Can Adopt Millenia-Old Evolutionary Changes to Hire Better and Faster
June 25, 2020
For decades, talent-acquisition teams have been built around the idea that all talent must be found externally, over-optimizing tools and processes around the theory that the best hire is going to start as a stranger. Recruiters have been trained in a hunter-gatherer model to ignore some of their best talent sources just because they didn’t match up to that idea.
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The CMO's Guide to Employer Brand
June 16, 2020
In a world where nothing seems “settled,” why should marketing care about its company’s employer brand? If we examine what employer brand is currently and what it is becoming, then yes, marketing should care. But you might be surprised by the ways marketing and employer brand can support one another to achieve their own goals.
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Get Branded: How to Improve Your Online Employer Branding to Attract the Modern Job-Seeker
May 18, 2020
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My core channels

Employer Brand Headlines logo
Employer Brand Headlines
Weekly Newsletter 📰
Since 2019, this free newsletter has landed in the inboxes of thousands of employer brand professionals to help them stay sharp as the industry evolves.
Talent Chooses You book cover
Talent Chooses You
Book 📙
Published in 2020, this book has been called the bible of the employer branding industry. In 2022, it was made 100% open source to that anyone could access and use it.

Ready to tap into your employer brand?

A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies

If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.

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