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New Podcast/Video/Ebook project:
The People MBA
With Bryan Adams, we're here to help TA leaders get their seat at the table (so they can stay off the menu)!
Audiobook:
The 18 Laws of Employer Branding
Now available worldwide on YouTube for free, learn how to see employer branding from a whole new perspective, one that will allow you to get beyond "pretty pictures and platitudes."
⭐⭐⭐⭐ 4.4 stars on Udemy
New Video Course:
Employer Branding for Small Business
Think of this as the "IKEA Instructions" for companies wanting to get their brand activated without getting lost or going broke. The course is FREE!!!
If you're new to employer brand or are looking for foundational materials to make sure your future work works, start with Talent Chooses You. After that, All books are available worldwide on Amazon.
📕 Talent Chooses You (2020)
📕 Employer Brand Handbook: Working with Recruiters (2020)
📕 Employer Branding for Small Business (2023)
📕 18 Laws of Employer Branding (2024)
🎙️ 18 Laws of Employer Branding Audio (Spotify)
🎙️ 18 Laws of Employer Branding Audio (YouTube)
Employer branding is a relatively new function, so it might feel like you're flying blind when picking the right partner. This ebook lists 16 agencies, consultants and practitioners in the US employer branding space so you can make sure you're talking to the ones who best fit your needs.
No employer brander is right for all clients. So not every employer brand partner is right for you. Choose wisely.
This guide includes a brand new section full of advice on how to make sense of your vendor selection process, including questions you should ask your self and potential partners to get the best fit.
🗺️ Download the guide at EVPBuyersGuide.com
Video courses designed to help recruiters, branders, marketers, and comms pros level up their employer branding skills.
💡 Employer Branding for Recruiters (1.5 hours on Udemy)
💡 Employer Branding for Small Business (3.5 hours on YouTube)
💡 Selling an EB Project to Your Boss (1 hour, free)
💡 AI Power Tools for Employer Branding (1 hour, free)
💡 Better Social Media for Employer Branding (1 hour, free)
💡 New!: Building a Strategy from Scratch (1 hour, free)
💡 Biotech Recruiting (5-email series, free)
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Employer branding often feels abstract and disconnected from day-to-day recruiting. So every week, e break down one brand from the outside (because that's how candidates see it) to reveal what works and what could be better.
📽️ Breaking down Oatly
📽️ Check out the entire playlist
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In the 30+ years since employer branding was conceived, a lot of baggage has been attached to it, and rarely for the better. This video looks at "inspirational" brands to reveal what really matters in attracting great talent.
📽️ Watch the video
📽️ Check out the other presentations
40+ short videos about various aspects of employer branding, from the real-world work, to conceptualization to getting an EB job, this is a quick-hit series of ideas to help you become more effective.
📽️ Watch "Don Draper Lied to Us"
📽️ Check out the entire playlist
Talent Acquisition Leaders are in trouble: expected to grow the company, but never given the credit, respect (or budget) to do their best work. Bryan Adams and I are building this project around helping those talent leaders claim their seat at the table.
Nothing changes until we change it. That's the only way to make meaningful (and obvious) advances in hiring. I includes interviews with some of the smartest thinkers and doers inside and outside the TA space to help you reinvent your own recruiting.
Marcus Body (of ThirtyThree) and I go deep into the philosophy and mechanics of modern employer branding. Yes, it gets a little nerdy at times, but your time and attention will be rewarded. Think of it as 11 episodes that will change how you see hiring.
220+ episodes covering a wide variety of recruiting and employer brand-focused topics, from cognitive bias to strategy to making your brand "stick." This was primarily a monologue show with infrequent guests. Season 2 was the audiobook of Talent Chooses You.
Various appearances on dozens of talent acquisition and marketing podcasts.
A collection of impactful ebooks to help you influence leadership and do more with less (which is something your leadership will love).
🔥 NEW: Better ChatGPT Prompts for Employer Branding 🔥
🛰️ Proof that Employer Branding Works
📡 How to Go From Zero to Pipeline
🛰️ 105 Free (and really cheap) Activation Hacks
📡 The CMO's Guide to Employer Branding
🛰️ The TA Leader's Guide to Employer Branding
📡 Books and Podcasts for Employer Branders
My top employer branding articles over the last four years
🛠️ What CFOs and COOs need to know about employer branding
🧰 Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
📇 Reinventing The Employer Value Proposition: An Analysis and Practical Model
🧰 Redesigning a "perfect" candidate experience from scratch
🛠️ Winning Over Stakeholders in the Case for Employer Branding
🧰 Employer Value Propositions Aren't Really Working
📇 The Cost of a Bad Employer Brand
🛠️ The Case for Biotech Employer Branding
🧰 Six Things I Learned from 10 Employer Brand Breakdowns
📇 Immediately Better Hiring: 9 Things to Do Right Now
🛠️ What I Learned Examining 1,000 Employer Brand Posts
🧰 The Falsehoods We Tell About Employer Branding
📇 Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
🛠️ Employer Brand Manifesto (2022)
🧰 Best Practices Are for Suckers
📇 How to Think About Your EVP
🛠️ The 16 Best Employer Branding Books (That Aren’t About Employer Branding)
🧰 How Modern Talent Acquisition Can Adopt Millenia-Old Evolutionary Changes to Hire Better and Faster
📇 4 Forces Shaping Your Employer Brand
🛠️ Comprehensive Employer Brand Architecture
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It's time to take AI seriously.
And this is the easiest way to see howit can make you way way WAY better at what you do.
Free.
https://employerbrandheadlines.substack.com/
